A flywheel is a set of actions you take where one thing leads into another, which
leads into another. Then you’re able to repeat that process, to achieve some
Within the context my own personal flywheel, it’s creating something and then
publishing it out into the world. Then getting visitors, traction, and feedback
from it. Which then makes me want to create more, which then publishes more,
and gets more people out there.
I use a similar approach to different companies that I build. There needs to be
some cycle that it goes through.
If you’re someone like Uber-more drivers out on the road leads to faster pickups,
which brings in more drivers on the road, which brings up more passengers. Which
then creates more revenue, which drives down the cost more.
A lot of things in life and any business you do, it’s helpful to look at it from that
high-level framework and understand, in the next 10 years, if you do this thing
there’s going to be some compounding effect to that.
So, I did it for myself as well.